Web design & growth · Illinois small businesses
Open Book builds websites and local-marketing engines for Illinois contractors and service businesses — measured in calls, quotes, and revenue, never impressions. Start with a free, no-strings audit of your site and Google presence.
Radical honesty
Plenty of agencies pad their homepage with stock testimonials and review badges you can't verify. Open Book is new — so instead of borrowed proof, you get terms that put the risk on us and a free audit that shows you the work before you spend a dollar.
Founder-led
I'm Bill Danielson. I build every site and run every audit myself. Being new means you get founder-level attention and founding-client pricing while I earn my first Illinois case studies. That's the trade — and it's a good one for you.
Judge me on the free audit. If it's sharp and genuinely useful, you'll know what working together would be like. If it isn't, you've lost nothing.
Four fields, about thirty seconds. No call, no pitch, no credit card.
Within two business days you get a written breakdown of what's costing you calls and the three fixes that matter most — specific enough to act on without me.
The audit is yours even if we never speak again. If you want help acting on it, we talk. Month-to-month, cancel anytime, you own everything.
What we do
Web design is the vehicle, never the pitch. Everything we build exists to put tracked leads and revenue in your hands.
Fast, hand-built sites engineered around one job: turning visitors into calls and quote requests. No templates, no page builders, no bloat.
Own the map pack and page one in every Illinois city you serve — Google Business Profile, reviews, citations, and city landing pages.
Google Local Services and search ads managed to a cost-per-lead target you approve — in your ad account, which you own.
Call tracking, form tracking, and a live dashboard from day one. One page a month: leads, calls, revenue. Plus a call with a human who knows your account.
The anti-lock-in guarantee
Most small businesses have been burned by an agency — long contracts, surprise billing, and a website they discover they never owned. We built Open Book as the opposite of that — the name is the promise.
Transparent pricing
Almost no agency publishes pricing. If you've been burned by opaque billing, you know why this matters. Every figure below is real.
$3,500 one-time
from $2,500 for smaller sites
$1,200/month
month-to-month · cancel anytime
$2,900/month
month-to-month · cancel anytime
Ad spend paid directly to Google from your own account — we never mark it up.
Free · no call required
Not a demo. Not a quote form. A real audit of your website and Google presence with specific findings — what's costing you leads and exactly how to fix it. Yours to keep, even if we never work together.
Questions, answered straight
Yes — completely. The domain is registered in your name, the site is built on assets you control, and the content is yours. If we part ways, you keep all of it and we hand over every login. This is in the contract, not just on this page.
No. Everything ongoing is month-to-month. We think an agency should have to prove its value every thirty days — if the numbers on your dashboard don't justify the invoice, you shouldn't be locked into paying it.
Yes. Open Book is a new, founder-led studio, and I'd rather tell you that plainly than paper the homepage with testimonials you can't verify. Early clients get founder-level attention and founding-client pricing. The honest way to judge me isn't a wall of star ratings — it's the free audit. Get one, see the quality of the thinking, and decide from there. You risk nothing to find out.
A written review of your website and Google Business Profile: where you currently rank for your key local searches, what happens when a customer tries to contact you, speed and mobile issues, and the three highest-impact fixes — with enough detail that you could hand it to anyone and have them act on it.
A live dashboard you can open any day showing leads, tracked calls, and rankings — plus a one-page monthly summary and a call with the person who runs your account. The worst thing agencies do isn't bad work; it's silence after the sale.
Contractors and local service businesses in Illinois — roofers, HVAC, plumbing, dental, legal, and similar businesses where a website's job is to make the phone ring. If that's not you, we'll say so on the first call and point you somewhere better suited.
Because almost nobody else's are, and that's exactly the problem. Opaque pricing is how small businesses end up in billing traps. Publishing real numbers costs us some negotiating leverage and buys something worth more: trust.